Personal Strategy

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Personal Strategy

Episode Summary

The inaugural episode of The Valtimax Podcast. In this episode we discuss personal strategy and how to get the most out of you business, law firm or medical practice.


Click the link below for the transcript of this episode.

Valtimax Podcast Transcript: Personal Strategy

Personal Strategy

Well, hello there. This is episode number one of the Valtimax Podcast and my name is Dave Lorenzo. You are here today because you want to make a great living and live a great life, and that is absolutely fantastic. Our mission is to help you do exactly that, to help you live the lifestyle you deserve.

Now, you may be thinking to yourself, “Who is this guy, and why should I listen to him?” I’m going to tell you that you might be in the right place if you think that money is only one part of the equation. That’s why most people want to listen to this podcast each and every single week. We help people use money as a means to an end. We don’t profess to be the get rich quick folks. We don’t profess to have all the answers in helping you build a better business, or in helping you build a better law firm, or in helping you build a better medical practice. That’s not our focus.

Our focus is on helping you make the kind of money you need to live the kind of lifestyle you want and you deserve. That’s very different than the other folks who are out there telling you they can help you get rich quick, because we certainly can’t do that.

We can help you build a business that enables your lifestyle. We’re uniquely qualified to do that. This focus, this very sharp laser-like focus on building a lifestyle business, or designing your career to match your lifestyle, came into being through a very personal experience that I had. I’ll tell you this story as a means to helping you perhaps uncover exactly what it is you want from your work.

About ten years ago, I had made a date to meet my wife, who was then my fiancé, for lunch, and we were scheduled to meet in the middle of the work day. We were scheduled to meet and 12:00, noon, in the middle of midtown Manhattan. I was working on a project. I was the managing director of a consulting team for a Fortune 50 Company, for a very large company. I was scheduled, in two weeks’ time, to deliver the results of that consulting project to the project’s CEO.

Well, around 10:00 in the morning on that day I got a phone call in my office, and it was from the CEO of the Fortune 50 Company. His assistant was on the phone and she said essentially that the CEO was not going to be able to meet with me two weeks down the road, but asked if I could come over right now and deliver the results that I was going to deliver in the future. He wanted, essentially, a preview before his executive committee was going to see the results.

Of course, I dropped everything. I canceled the appointment with my wife. It was an appointment that was really important to us because we had several things that we wanted to discuss. It was right around the holidays and we were going to talk about how we were going to spend the holidays. It was the kind of thing that I could cancel, but ultimately it was a relationship moment of truth, if you will. I chose to go to work instead of meeting the need for that relationship moment of truth.

On my way to the meeting, I was crossing the street on 6th Avenue and 43rd Street. There was probably 50 or 60 people in the crosswalk with me. If there were 50 people in the crosswalk, 49 of them managed to avoid the cab that ran the red light, but I did not. I was struck by a taxi and thrown about 23, 24 feet from where the cab actually hit me. I landed with a resounding thud and was quickly taken to the hospital.

I had no feeling from about my armpits down and I was staring up at the ceiling watching the ceiling tiles and the lights pass me by as they pushed me through the corridors of the hospital to a waiting MRI machine.

Now, this story is important in that it drew into focus exactly the lifestyle I had built for myself at the time. I was making great money. I had more than I needed at the time to support my lifestyle. I had more than I needed to support the lifestyle of my future family, of the family that I was preparing. But I had no life. I was traveling quite a bit, on the road the majority of the time. I was working very hard, lots of hours during the week, lots of hours on the weekends, and I really had no life.

I wanted to really focus on building a business that was going to support my lifestyle. So, I focused on creating my own consulting firm, and that’s exactly what I did. I went out on my own, created my own consulting firm and I’ll tell you that for the first couple of years, it was extremely difficult.

To go from a corporate setting, where money came in as I would go out and develop new business, money would come in and I knew I was getting a paycheck every week. To go from that to singing for my supper, quite literally every single day, was a bit of an adjustment. At the start, there were hard financial times. As we grew, the financial difficulties went away and the lifestyle really came into focus.

So what I will tell you today, and the reason that I think it’s important that you listen to me today, is that there is an opportunity for you to enjoy the lifestyle that you deserve, while still meeting the needs of your leadership position. You can also enable your direct reports to enjoy the lifestyle they deserve, while they meet the needs of your company.

If you’re a business owner, you can, starting today, create the type of business that allows you to live the lifestyle that you deserve. If you haven’t taken a vacation in a while, you can in very short order, create a business that allows you to take vacations on demand, that allows you to develop systems to not have to worry about what’s going on in your business. To allow you to let the business take care of you instead of having you take care of the business. So, if you’re a business owner, you can create the type of business you deserve.

Now, if you’re listening to this and you’re a lawyer, you can create the type of law practice or law firm that allows you to live the lifestyle you deserve. You can work consciously to create a law firm that enables you to do what you want when you want.

If you’re a member of the medical profession, you have the ability to structure your medical practice so that it allows you to do exactly what you want when you want to do it. You no longer need to be chained to your office seven days a week, 24 hours a day. You can live the lifestyle you deserve regardless of your practice area.

These are the areas of focus for my business, my coaching business, and my consulting business. That’s how we help people. We help corporate executives, we help business owners, and we help lawyers and doctors. We help folks live the lifestyle they deserve. So, we’re going to get into some content today and we will get into content, very tactical, practical stuff, each and every single week here, on the Valtimax Podcast.

As we get started, there are three things that we need for a vision development process. They are the three C’s for development of a long-term plan for your business. The first C is clarity. You have to be clear, absolutely crystal clear, on what you want from your business.

The second C is confidence. You have to be confident that you can have everything you want. You have to be confident in your ability to execute on your plan. You have to be confident in your ability to help your client, to help your customer, to help your end user, to help the person whose mission it is for you to serve. You have to have the capability to execute the plan that we set forth.

Those are the three C’s – clarity, confidence and capability. Now, when we think about those three C’s, one of them is very, very tactical and that’s capability. You have to know what to do, when, and how to do it. We’re going to give you some capabilities related to business strategy, related to business development, related to business management, related to productivity improvement, that sort of thing. We’ll help you with those capabilities.

We will also help you with the confidence through case studies, through stories that really resonate with you. If you can relate to the stories that we provide for you as case studies, and you can find commonality between those stories and between your story, you can develop some confidence from that. As you execute some of the capabilities that we provide you with, you will be able to gain confidence from that.

The thing I want to focus on today in the remainder of our time together is clarity, because clarity is really, really important in planning for the future. You need to make 100% certain that

you know what your business should be delivering for you. You need to be 100% certain within your career that your chosen career path will deliver exactly what you want. You need to be 100% certain that the field that you’re working within can provide you with the things you want in order to live a great life.

So, will your role, whether it’s as a business leader, a business owner, or a professional, will that role enable you to live the lifestyle you deserve? Will it provide you with the time you need? Will it provide you with the financial income you need? These are things that we must explore. I’m going to give you two tools that you can use to get really, really clear on what you want from your future and how your current position as a business leader can provide the things that you want for you.

The first thing I want you to do is I want you to think specifically about what you want in your life. Think about things, physical things. Also think about the intangible things that you want from your life.

Do you want more time with your family? Do you want more time with friends? Do you want to travel more? Do you want to have better life experiences? Think about those things and think about what you need from your career, from your business, from your professional practice, in order to receive those things into your life. Think about what you need from your business in order to achieve the lifestyle desires, goals that you have.

I also want you to think about one other thing. I want you to think about what you do not want in your life. Sometimes this is an easier task. Sometimes it’s much easier to think about exactly what you don’t want and write down specifically what you don’t want from your business and in your life. If you don’t want to work nights, put that down. If you don’t want to work weekends, put that down.

There’s a great exercise I discovered through one of my friends. His name is Joe Polish and he happens to be a very, very smart business coach for business owners, entrepreneurs and he got his start with carpet cleaners. He did an interview with a gentleman by the name of Dean Jackson. They came up with the idea that all of us should make a list of things that we will do, or be doing, or we will have in our lives when we are successful.

This is called the “I Know I am Successful When” list, because you make a list of statements and those statements begin with “I know I am successful when…” So, I want you to make a list of statements that begin, “I know I am successful when,” and write those things down, and those will help you to understand what your goals are for your business, for your professional practice, for your career in your company.

Make a list right now and it can be 30 or 40 things. It could be 100 things. It could be ten things, “I know I am successful when…” So for example, on my list I have, “I know I am successful when I can work from anyplace on the planet. I know I am successful when my passive income exceeds the needs of my lifestyle.”

Those are two of the things that I have on my list for “I know I am successful when…” You should create your own list and make sure that on your list are the things that will help you understand what you want from a lifestyle perspective. This is how we develop a vision for career, a vision for our business, and a vision for our professional practice.

So, action items for this week – make your, “I know I am successful when” list and make your list of things you do want and you do not want in your life. That’s how we’re going to start planning the rest of our future.

That will do it for this week’s episode of the Valtimax Podcast. My name is Dave Lorenzo, and I’d like your feedback and comments on this week’s episode. You can call me at 888-692-5531, or email me. Here’s hoping you make a great living and live a great life®.

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