Marketing and Your Personality


One of the best ways to differentiate your business from everyone else who does what you do is through your personality.

It doesn’t matter if you are tall or short, fat or skinny, your personality can make all the difference in how your business is perceived.

This video will help you use the unique style and charisma to attract clients.


This is Dave Lorenzo, Chairman of Valtimax Consulting and today we’re going to talk about personality in marketing and I’m going to tell you that you have to be a person of interest. You have to be someone who people find interesting and the reason for that is that there are hundreds and hundreds of businesses out there that do what you do.

I don’t care if you are a pot-bellied pig farmer in Kansas. There are other pot-bellied pig farmers out there and they’re looking to sell their pot-bellied pigs to other people. So you have to be more interesting than the next guy and personality in marketing is a phenomenal way to differentiate you from everybody else.

So why is your personality and the personality of your business important?

Number one, it makes you magnetic to people. Customers and employees, they want to come and hang around with somebody they perceive to be an interesting person. You don’t have to be the most charismatic person in the world. People just have to perceive that you’re warm and approachable and they can develop a relationship with you.

One of the reasons why these videos, the videos that you see me doing, are not super duper edgy and high-production quality like you see on TV is because I feel this is a more personal way to connect with you. I hope that you feel the same way and that someday when we meet, you say to me, “I feel like I’ve known you for 10 years because I’ve been watching your videos.” If I look like a TV anchorman and I’m sitting behind an anchor desk on a fancy set, you might not feel that way about me.

So I want to make sure that my personality comes through in these videos and I don’t have a fancy studio here to distract you from what I believe is great content and our relationship.

Now if you have personality in your marketing, it’s easier for you to close deals because people already trust you. They already feel like they know you and when they come in to see you and they sit down with you, it’s like having coffee with an old friend.

Personality in your marketing differentiates you. Just like every snowflake is different, every person is different. So if you have personality, particularly your personality in your marketing, it makes you different from other people who do what you do. There’s nobody just like you and that’s a good thing and you want that to come through in your marketing.

Also the final topic or tip I will give you when it comes to personality in marketing is that people will look to you as a leader. If people see you out in front passionately promoting your product, passionately promoting your service, they will see you as a leader. You’re leading your business regardless of whether you’re an army of one or you’re a business of 400, 500, 600 people.

They see you out front. They look to you as a leader. People want to follow someone. They want to follow someone strong and powerful and if you’re out in front in your marketing, you appear to be a leader and people want to follow you.

So those are just a few of the reasons why personality, your personality, in marketing is really important. I encourage you to make every effort you can to inject some of your personality into the marketing of your business or professional practice.

I’m Dave Lorenzo and I look forward to seeing you back again at