The Awesome Power of Consistency

Most business leaders underestimate the value of consistency. In this episode of Four Minute Fixation we detail five reasons why consistency is critical to the success of any business.

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Here is the transcript to this episode of Four Minute Fixation:

The Awesome Power Of Consistency

How did I get the nickname Everyday Dave? Join us now to find out.

Hi. It’s Dave Lorenzo, and today I’m absolutely fixated on consistency. I love the concept of consistency. In fact, it has been one of my competitive advantages throughout my entire career.

I show up each and every single day to do these videos for you, and I’ve been showing up each and every single day for my job for my entire career. In fact, when I worked for a major hotel company, when I was first starting out in my career, I went three months without missing a day of work. In fact, I earned the name Everyday Dave when I worked 30 consecutive days. Because of people calling in sick and folks going on vacation, I worked 30 days in a row. That earned me the nickname of Everyday Dave, which demonstrates to you how much I value consistency.

So why is consistency important to you? Why is doing something over and over and over again, following through, why is that important to you in growing your business or the success of your business and career? Well, it’s important to you for five reasons.

Number one. Consistency builds trust. Over time, when you keep showing up, when you keep doing the same thing over and over and over and over again, people will begin to trust that you’re going to perform the same way or better over and over and over and over again.

Number two. Consistency reinforces habits. If you’re performing at a high level and you do it consistently, that reinforces that high level of performance within you, and that is incredibly valuable. You become the person who can only perform at the high level because you’ve done it consistently for so long.

Number three. Consistency helps with your focus. I get up in the morning. I know I’ve got to be here in front of you doing these videos. That’s fantastic for me, and it helps me focus like a laser beam on providing you with the best possible content I can each and every single day.

Number four. Consistency produces results. You watch enough of these videos, you take enough action, I know you’re going to call me, and you’re going to want us to do business together. I know that’s true because I’m providing you with great value. You in return will want more of the value I provide. It doesn’t matter if I have to come to you each and every single day for a week, for a month, or for a year, that consistency will produce the results I want. The same thing is true for you in your business. If you reinforce the same behavior over and over and over again with your employees, you will get that behavior eventually.

Finally, number five. Consistency increases your confidence. The more confident you are, the better you perform. Confidence is the entire ball game when it comes to business success. If you’re confident, you can take on the world, and consistency increases your confidence. If you do something once, that proves you can do it one time. If you do something 100 times or 1000 times, that proves to you, up in here, that you can do it every time.

I’m Dave Lorenzo, and I am absolutely focused on consistency. That’s my fixation for today. If you’ve liked what you heard here today, make sure you share it with your friends, and make sure you subscribe. Hit that Subscribe button right now.

If you liked this video, visit this page: Twenty Videos All Business Leaders Must Watch.

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